Why WordPress?

According to the Guru’s, WordPress is ‘preferred’ by the search engines.  WordPress is a fantastic platform – it allows you to blog; with the right setup and assistance, you can can create a dynamically created website and, it is incredibly versatile.  Once it is set up, it is so simple to manage that even a child can do it.  But the thing that I like best about WordPress is that it is free.

You can easily load it onto your own hosting platform and literally be blogging in minutes.  The number of add on modules (called plugins) is astounding.  Plugins can do everything from automatically block SPAM comments from your site, make email contact forms a snap,  intergrate a simple fully functional shopping cart or create a secure membership site.  Some plugins may have a charge to use them, however, there are many fantastic free plugins available.

This site is a WordPress site and has many useful plugins installed.

The next great thing about WordPress is that you can change the “look and feel” of your site by changing the Theme.  A Theme is a template for how your Pages and Posts are displayed.  The Theme can be set up to have your Pages display as a single column for example and your Posts display 3 columns like the page you are viewing now.

So what is the difference between and Page and a Post?  I am glad you asked…

The webpage you are reading  is a Posts page.  A Post is like an article and the main Posts page is like a magazine with multiple articles , generally displayed with the most recent post at the top.  With Theme customization you can if you like have a specific Post display at the to as a Featured Article.

A Page on the other hand is a webpage that has a specific focus or use.  It may be a Contact Us page, a Sales page, a Online Store catalog or even a Lead Capture page.  Pages generally have “Static” content which means that it does not change.  This of course does not mean it can’t be changed.  If you click on the About link at the top left of the page you will see a single column Page.

As far as getting noticed in the Search Engines, Google loves new content.  With WordPress it is a dream.  You can set up your WordPress site with static pages do do all the things you need, be it just a information site, a sales site or a membership site.  Then you put a blog on the site to provide Google with all that spicy new content that will have those lovely “Google Bots” crawling all over your site, often within minutes of making a new post.  “Google Bots” are one of the keys to get listed high up in the page rankings.

So if you are getting the run around from your current web developer and want to take control of your web presence, need to sell that great product you have developed, or just want to get your own blog happening – WordPress, it’s for you.